Everything was going great for Melissa Jenkins until she found that
every single one of her 137 online photographs of herself, her house,
her cars, and her vacations had all been faked.
Melissa spent lots of time on a website called yourlife.com. The site
had different pages where you could store different photographs of
yourself and what you owned. There was the My House page, where you
could put photographs of your home. There was a My Vacations page,
where you could put your travel photos. Then there was a My Stuff
page, where you could put photos of your fancy new car or the cool
new thing you bought at the electronics store. Then there was a My
Chats page, where you could interact with other people.
Melissa always loved to look at her photos on yourlife.com. On her My
House page there were photos of a huge gleaming marble home in
Beverly Hills, with four huge pillars at the front, and sixteen
gigantic bay windows. Her My Vacations page showed photos of trips to
Paris, Tahiti, Tokyo, and the Amazon rain forest. Her My Stuff page
showed a silver Rolls Royce and a red Ferrari.
One day Melissa was looking at a photo she particularly liked,
showing her in front of the Eiffel Tower. Melissa decided to copy the
photo to a program that allowed her to zoom in on a detail. After she
zoomed in on her own image, she noticed that the travel photo was
faked. Someone had overlaid a picture of Melissa on top of a picture
of the Eiffel Tower.
That can't be, because I really did go to all the places shown on
my My Vacations page, thought Melissa to herself.
Just to show that none of her other pictures had the same problem,
she tried the same procedure on twenty photos she randomly chose from
her online collection. They all had the same problem. In each case,
if you zoomed in closely enough, you could see that the picture was a
fake, made by overlaying a photo of Melissa on top of another photo.
That can't be, because I really do own the house shown on my My
House page, thought Melissa to herself.
But even though she felt sure the pictures couldn't really have been
faked, she mentioned her findings to young Don, who was the only
person she knew at her apartment building.
“That's really bizarre,” said Don. “I use that yourlife.com
site all the time. Let me try the same thing with my online
pictures.”
The next day Don knocked on Melissa's door. “Come to my apartment.
I want to show you something,” he said. They went to Don's apartment, a tiny dingy one-room
apartment just like Melissa's.
“The first thing I found was that all of my online photos are faked
just like yours,” said Don. “But that can't be, because I really
did go to all the places shown on my My Vacations page, and I really
do own the house shown on my My House page.”
“Then I checked out something else,” continued Don. “Have you
ever noticed that little screen flicker that you see when you go to
yourlife.com? That little flicker that seems to last for just a small
fraction of a second? I wrote a little screen capture program
designed to investigate that.”
“What do you mean?” asked Melissa.
“I found out that when you see that little screen flicker, the
yourlife.com site is actually flashing written messages to you for a
fraction of a second,” said Don.
“That doesn't make sense,” said Melissa. “How could you read a
message that lasts for just a small fraction of a second?”
“I read about this once before,” said Don. “It's called
subliminal messaging. If they flash a message to you real fast, it
won't register in your conscious mind. But it will be stored
somewhere in your subconscious mind. And that can influence what you
believe in your conscious mind.”
“What exactly are these messages being flashed by the site?”
asked Melissa.
“It's weird,” said Don. “They're mainly just kind of messages
of reassurance. One of the messages says: you really did go to all
the places shown on your My Vacations page. Then another message
says: you really do own the house shown on your My House page. And
another message says: you really do own all the stuff shown on your
My Stuff page.”
“That's so bizarre,” said Melissa.
“Melissa, let me ask you something,” said Don. “You have that
huge house in Beverly Hills, right? So what are doing now in a tiny
little one-room apartment in this crummy little apartment building in
Washington D.C?”
“They're doing renovations,” said Melissa. “I'm only staying
here until they're done.”
“You know, it's strange, it's exactly the same story for me,”
said Don. “I have a huge ocean-front mansion in Malibu, as you can
see on my My House page. But they're doing renovations, so I'm just
staying here until they're done.”
“Wait a minute – one of those subliminal messages said something
about renovations,” remembered Don. He picked up the list of the
subliminal messages he had written down.
“Here is one of the flashing subliminal messages I discovered,”
said Don. “The message is: you're only staying where you are now
for a little while, until they finish the renovations on your house.”
“Now I'm starting to get scared,” said Melissa. “Do you think
our belief about the renovations is just being planted by these
subliminal messages the web site is flashing?”
“I don't know,” said Don. “Let me ask you something. Let's talk
about your house. Do you really remember it?”
“Sure, I remember it very clearly,” said Melissa.
“But when you do remember your house, in what way do you remember
it?” asked Don. “Do you remember the day you bought it, or the
road that leads up to your house, or do you just remember the
pictures you saw of your house on the yourlife.com site?”
“I guess I just remember the pictures,” confessed Melissa. “But
I do recall them quite clearly.”
“It's the same way for me,” said Don. “When I remember my house
in Malibu, all I can remember are the same things shown in the
pictures on yourlife.com.”
“It really doesn't make sense,” said Melissa. “You and I both
have grand houses in California, but we're living in a ratty little
apartment building in Washington, D.C. Why would we be staying here
if they were renovating our houses?”
Don and Melissa started knocking on doors in their apartment
building. Most people didn't want to talk with them, but they got
five people to open their doors and start talking.
Each of the five people said basically the same thing. Each of them
was living alone, but all of them said that they had huge beautiful
houses in California, and that they were in this dingy apartment
building just for a while until their house renovations were
finished. Each of them had a wonderful set of pictures on
yourlife.com, showing a huge house, some very expensive cars, and
glamorous vacations around the world.
Don and Melissa demonstrated that all of their pictures were faked,
but at first the five others all said the same things, things like
That can't be, because I really did take the vacations shown on my
My Vacations page and That can't be, because I really do have
the house shown on my My House page.
After some heated discussions, Don and Melissa convinced the other
five that something was terribly wrong.
“The offices for yourlife.com are here in Washington,” said Don.
“Why don't we go over there, and demand an answer to this riddle?”
The other six agreed.
At the offices of yourlife.com Don, Melissa, and the other five
waited until a large group was entering the building. They then
merged into the group, and pretended to be part of it. This got them
past the security check.
Don, Melissa, and the other five broke off from the other group, and
went wandering through the office halls. They opened an office, and
found an executive named Wilson.
Don and Melissa told Wilson what they had learned, and demanded an
answer. Wilson discreetly pressed a button on his desk, and then
began explaining.
“Since they're coming to memory wipe you, I might as well spill the
beans,” said Wilson. “I'll tell you the whole story behind
yourlife.com.”
“A few decades ago we had a consumer-oriented materialist society,
all centered around people buying bigger and bigger houses, and
putting more and more stuff into those houses,” said Wilson. "But
then everything started to collapse. The country started running low
on oil, and we ran short on lots of metals, and we had the massive
droughts caused by global warming, and the whole economy started
exploding because of all the trillions in debt the country had piled
up. But what can you do when you have everybody hooked on having big,
shiny, expensive things, that they can't have any more, because
everything's falling apart?”
“The government's answer was: yourlife.com,” explained Wilson.
“It started out just as a site where you could collect pictures of
a make-believe life, so you could fool your Facebook friends into
thinking you were rich. But eventually we took it further, so that
people became convinced that what they saw on yourlife.com was
reality. With the help of the subliminal messages secretly flashed by
the web site, we gradually kind of hypnotized people so that they
thought that whatever they saw on yourlife.com was reality. The
subliminal messages went to your subconscious mind, but then they
slowly drifted into your conscious mind, like flies moving from one
room to the next. Of course, most of the photos on the site are fake;
we have a whole division that makes those using Photoshop. But at
least we kept people happy when they were losing almost everything
due to the economic collapse.”
“The point is: it worked,” said Wilson. “We had a collapsed
nation of 300 million dirt-poor people, and we got them all believing
they were as rich as a Wall Street CEO. It worked great for the
ruling political party. People kept voting it back into office
because everybody thought they were rich.”
“So do you mean, that I don't really have that Beverly Hills house
I see on my My House page on yourlife.com?” asked Melissa,
crestfallen. “And I don't even have the cars shown on my My Stuff
page?”
“Get over it!” said Wilson. “You guys thought you had big
houses and shiny cars and great vacations, but you're really just a
bunch of penniless people with no houses and no cars. And you
couldn't afford a vacation if your life depended on it.”
At that point a set of security guards burst into the office,
summoned by the button Wilson had pressed.
“Okay, guys, time for the memory wipe,” said Wilson. “You're
going to forget all about what I just told you, and all about what
you discovered about yourlife.com.”
___________________________________________
Later the impoverished Melissa sat in her dingy little one-room
apartment talking on the phone to a new acquaintance. She had
directed the person to Melissa's page on yourlife.com.
“Now click on the My Vacations page, and you'll see the pictures of
my wonderful vacation at Paris,” Melissa said happily with great
conviction. “I really did go to all the places shown on my My
Vacations page. Now click on the My House page, and you'll see my
huge lovely Beverly Hills mansion. I'm going back there as soon as
they finish the renovations.”
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